Adjacency Strategy: From interior designer services to home décor products

The boundaries between interior design, decoration, and home decor products are blurring, presenting exciting opportunities for designers and decorators to expand their businesses. In today’s digital age, where customers crave personalized and convenient experiences, the ability to craft an end-to-end customer journey is paramount. This article explores the expanding role of design in creating a cohesive and captivating home decor experience, offering insights and principles for interior designers and decorators looking to venture into the world of home decor products.

An Era of Convergence:

Gone are the days when interior design and decoration focused solely on aesthetics. The integration of physical products, services, and environments has prompted a convergence in the industry. Now, interior designers and decorators have the opportunity to become providers of comprehensive home decor solutions. By expanding into the realm of home decor products, they can offer a seamless and holistic experience to their clients.

Three Paths to Convergence:

  1. Design-Led Providers: Much like Rolls-Royce did with jet engines, interior designers and decorators can transform themselves into providers of not just design services but also home decor products. By offering an ecosystem of curated decor items, they can enhance their relationships with clients and create lasting value beyond the initial design project.
  2. Integrated Product Experiences: Just as Amazon’s Echo integrates seamlessly with its services, interior designers and decorators can incorporate physical decor products into their overall customer experience. Collaborations with manufacturers and digital platforms can offer customers a unified experience that combines the best of design services and thoughtfully curated home decor items.
  3. Creating Captivating Environments: Online retailers like Amazon have ventured into the physical retail space, demonstrating the importance of a well-designed customer environment. Interior designers and decorators can open showrooms or concept stores that showcase their expertise and offer customers a captivating and immersive experience. By blending physical and digital elements, they can create an environment that truly resonates with their target audience.

Designing End-to-End Home Decor Experiences:

Successful interior designers and decorators know that the lines between design, decoration, and decor products are becoming increasingly blurred. To create a remarkable end-to-end home decor experience, they must strike the right balance between their design expertise and the value that home decor products can provide. By understanding customer expectations and embracing innovation, designers and decorators can establish a competitive edge and generate new revenue streams in adjacent territories.

With the expansion of design’s role in the home decor industry, interior designers and decorators have a unique opportunity to redefine their businesses. By embracing convergence and designing seamless end-to-end experiences, they can elevate their offerings and captivate customers in an increasingly competitive market. As customers seek to buy not just products, but also ideas and experiences, interior designers and decorators who expand into home decor products can create lasting value and forge meaningful connections with their clients.